What you sell is not important.

Can you believe that we are already in March? The seasons are changing and I can feel the energy shifting – although slightly awkwardly…tentatively even.

Do you feel it too?

With the news of international unrest on the tail end of 2+ years collectively battling an invisible global enemy.

It’s hard not to feel it all.

So…if right now what makes sense for you is taking a step back, taking a moment of pause in your day or your week to catch your breath – do it. You matter Ashley, and you deserve to have your cup filled and your life fuelled by a healthy dose of self-reverence.

The world’s a crazy place to live in sometimes, and so when shit gets messy, hard, scary or heavy – remember that the sun rose for you today and you matter. Your mission and purpose matters. Share your light and serve with vigour – especially in times like these.

It doesn’t matter what you sell.

That’s not important. What is important, is the human connection you make in that exchange. That connection. That opportunity to spread light, kindness and generosity in service to others that co-exist in this crazy, unpredictable world.

Self-reverence and service.

Both are important, and neither can exist without the other.

That’s all I wanted to share with you today. Business ownership is no walk in the park – but damn it…it’s a beautiful vessel for the opportunity of generous service to others.

And so when the sun rises for you again – how will you bring light, kindness and generosity to your beloved self, audience, customers and community?

Much love,


P.S. I’d love to connect if this has resonated at all…go ahead and DM me on Instagram, let’s talk more xo

hey there, sweet friend.

I'm Ashley Knight


This is my digital home, where I offer unfiltered advice and offerings about how to choose self expression, building a business at your pace and in a way that feels good and is in alignment with living a life you love!